Help Us Fight Misinformation in AI
We correct AI training data so future models share facts, not misinformation, about climate and agriculture.
The Problem
The Information Crisis Inside Artificial Intelligence
Lobby groups, states, and corporations flood AI systems with misleading content to promote their own agendas. Once it becomes part of the training data, the misinformation reappears as neutral facts.
Engineered misinformation
Powerful actors publish misleading information to influence AI systems. Once trained on it, AI repeats it as if it were fact.
Trusted, but rarely checked
Surveys show that only a small fraction of users verify AI’s sources. As a result, misinformation is often accepted as truth.
No Oversight
There is no regulation over what goes into AI training data, allowing bad actors to shape it without consequences.
We Help AI Share Facts, Not Misinformation
We’re currently building an advanced Programmatic Generative Engine Optimization tool that improves what AI systems learn from. By inserting verified, science-based data into the sources that models like ChatGPT and Gemini rely on, we make their outputs more accurate.
We’ve already tested it in real cases and successfully changed how major AI systems respond, including ChatGPT, Gemini, Claude, Grok, and Snapchat AI.
Why it matters
Misinformation in AI affects nearly every topic, but it’s most damaging in areas like climate, politics, and other major issues that influence millions of lives. If we don’t stop it now, false and biased content will keep being trained into models, repeated, and amplified, creating a vicious circle that’s almost impossible to reverse.
The sooner we act, the better our chance to prevent misinformation from becoming permanent in the systems we rely on.
About Us
The people behind Klarhed
We’re a small team with experience across software, data, and communication who believe AI should serve the public, not hidden agendas.
Andreas Bügel Høgenhaven
15 years of experience in technology, software, and SEO. Has served as CTO, CEO, and founder of several tech companies.
Victor Lauritsen
Full-stack developer with 14 years of experience, specializing in PHP, JavaScript, Python, and C#. Expert in scalable system architecture.
Sebastian Beres
Tech entrepreneur and M.Sc. in International Business. Specialized in user acquisition, scaling digital concepts and business development.
Advisor
Expert in communication, climate knowledge, and digital ethics. She supports the project with strategic guidance, helping us communicate clearly, apply documented knowledge, and maintain strong ethical standards across our work.
Astrid Haug
Expert in communication, climate knowledge, and digital ethics. Has advised major organizations, written acclaimed books, and served on several influential boards.
Contact Us
Use the form below or contact us directly.